Selati Sugar - Sprinkle Joy

Grown Locally To Deliver
The Highest Quality,
Purest Sugar

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Core Sugar

Core Sugar

A range of pantry staples that bring South Africans joy.

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Specialty Sugar

Specialty Sugar

Sprinkle the joy with our Baking and Exotic sugars.

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Sugar Alternatives

Sugar Alternatives

All the joy of sugar in a low Kilojoule, non-caloric format.

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Industrial Sugar

Industrial Sugar

Supplying the South African industry with a little joy.

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Baking Sugar

Baking Sugar

Share the joy: finely milled sugar for the perfect finish!

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The Joy Of South Africa

For almost sixty years, Selati has found its place in the hearts and cupboards of South Africans. Our mission is simple yet profound: to spread joy. And we do just that by empowering local growers and giving back to communities – sprinkling joy into everyday life.

Why Selati

Why Selati?

  • 58 years of farming joy
  • SA’s no 1 brown sugar brand
  • 5 sugar categories
  • Sustainable farming practices

We Bring You Joy,
Backed By Science

FSSC 22000
USDA
ICSA
BD

Made With Love

Celebrate life’s little moments with a
touch of sweetness.

Stock Up On Selati

We supply the baking, food processing, confectionary and beverage industries.


become a customer

You’ll find Selati on the shelves at your
local store.

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Become A Distributor

Interested in stocking our high-quality sugar products?

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Get Inspired
In The Kitchen By
Our Recipe Videos!

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