Core Sugars

White Sugar

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Pure White Refined Sugar

Selati products are easily recognised by the Brand’s distinctive red ‘rising sun’ motif, symbolizing
its origins in Mpumalanga (the place where the sun rises).

It has become a firm favourite with its consumers, whose loyalty to the unbleached environmentally
friendly brown paper packaging and handy ‘cut-and-pour’ spout for the white sugar packets has increased
exponentially over the years.

Whilst the clear, strong, re-sealable recyclable packaging for the range of unrefined brown sugars have
been instrumental in growing Selati into South Africa’s #1 brown sugar Brand

Purity> 99,9%
Oven moisture< 0,04% (105oC)
Conductivity ash< 0,03%
Colour< 45 ICU at 420 nm
Turbidity< 30 units at 720 nm
Sulphite< 6 ppm
Suspended solids< 10 ppm
Floc (Alcian Blue “B”)Negative
OdourNo foreign odour
TasteNo foreign taste
  • Easy pour spout on big packs.
  • Strong, impact-resistant (2 layers on 2,5 kg) Kraft brown paper.
  • Unbleached, recyclable, environmentally friendly Kraft brown paper.
  • Selati Pure White Cane Sugar is a dry, free-flowing sugar made from the finest quality sugar cane from the Onderberg Valley of Mpumalanga.
  • Selati Pure White Cane Sugar is 99,9% pure and contains no artificial additives.
  • Selati Pure White Cane Sugar is specially conditioned for a longer shelf life.
  • Selati Pure White Cane Sugar is a classic refined sugar, has slightly larger crystals allowing for gradual dissolving for perfect balance of taste improvement and sweetening for almost all food and drink.
  • Selati Pure White Cane Sugar is a naturally high energy food for the family that contains less than half the calories of an equal weight of fat.
  • Sugar section of store.
  • Cross merchandise with baking aid products.
  • Planogram as per presenter.
  • Cross merchandise with beer making products i.e. yeast.
  • Cross merchandise with ginger beer, tea, coffee, cereal and meal making products.
  • Mass display – alone or with flour/maize meal and/or ginger beer, tea, coffee, cereal and meal making products on pallet.
  • Retail – pack fast selling lines on bottom shelf in bulk, i.e. +- 1,2 m high – smaller sizes merchandise on shelf directly above bulk display.
  • Product can be moved to selling area directly on pallet and made immediately ready for sale by removing stretch-wrap.

Promotional Support

  • Impactful Point of Sale material.
  • Co-operative supplier promotions.

Marketing Support

  • Targeted African language Services Radio Advertising.
  • Rural / urban outdoor advertising.
  • Mega busses (space between words).
  • RCL Foods Sugar and Milling (Pty) Ltd − Sugar transport fleet.